Wow! Always (feminine products) should be ashamed!!!
They have a wonderfully touching girl-power campaign going at the moment that seems like such an empowering statement. They ask simple questions that seem intuitively truthful. Beware! It’s a trick.
The basic statements #LikeAGirl
When did doing something “like a girl” become an insult? Is “like a girl” a good thing? A girl’s confidence plummets during puberty. Always wants to change that. How do you think it affects a 10 or 12 yr-old when “like a girl” is used as an insult. What advice would you give? (Answer) Keep doing it ‘cause it’s working. They ended with : Let’s make #LIKEAGIRL mean amazing things. Join us to champion girls’ confidence at Always.com. Why can’t “run like a girl” mean “win the race”? It ended with an automated underlining of “rewrite the rules”.
Oh my God, this is genius!!! Talk about preying upon the vulnerability of your public! Wow!!! This ad takes the cake! That’s a beautiful tactic!
There is a tactic that magicians are known to use to trick people – it’s called a “misdirection”. They distract you from what they’re actually doing with some dramatic series of events, so you are questioning another event rather than the basis of the illusion. Basically, they distract you from asking the productive questions that would reveal their trickery. Yes there ARE bad questions – the ones that take you in an unproductive loop. This is what their commercial does. All feminists should BOYCOTT Always for using this tactic to make money.
The assumption purported is that the statement “like a girl” is quintessentially an insult used by society to destroy the confidence of women and keep them in a state of subservience. Let’s break it down:
- “When did doing something ‘like a girl’ become an insult?” – My answer… as soon as girls started concentrating on things that they don’t inherently do very well instead of all the great things that they’re better at.
- Girls are inherently (generally speaking) not as good at some things that have to do with physical prowess. The obvious insult is to say that you are trying to do something that you inherently cannot do as well as the boys can.
- The productive questions might be:
- Are you wasting your time trying to compete in an arena that boys are usually more adept at doing? No. Just because boys have greater potential doesn’t mean a girl cannot be pretty darned good at it too. They just have to work harder at it.
- Would your time be better spent concentrating on things that boys really suck at? Maybe. For instance, the cortex that conjoins the two hemispheres of the brain is dramatically larger for girls enabling them to communicate and socialize on a level that boys cannot begin to compete with. These are areas that “like a boy” is so totally an insult. For instance, “You express like a boy.” Or maybe, “You empathize like a boy.” Being a straight guy in theatre I was often told that I couldn’t emote properly or feel deeply because I’m a guy. Not true, but I did have to work harder at it.
- “A girl’s confidence plummets during puberty.”
- I’m calling bullshit on this one. Yes. It might be true of most, but it’s just as true for boys. Anytime a person’s hormones are fluctuating, they’ll have confidence issues. This is a basic survival mechanism to keep a person from stepping up to a threatening situation when they are not in top form. Every pubescent kid has major hormonal swings when their brain is convincing them that they are not good enough to meet some challenge – i.e. wrecking their self-confidence.
- Some of these social standards actually empower certain individuals at puberty.
- The most obvious measure of a “man” is a large penis. Often guys with large genitalia come to an awareness of this at puberty and find a new frame of confidence previously un-realized. You can call me anything in the book. It might be true but at least mine is bigger than yours, so it’s water off a ducks back to me. I’m always a bigger man than you.
- Likewise – breasts are an obvious social measure of femininity. Girls who have large breasts at an early age are often found to be much more confident during puberty and afterward. I use this often to gather small-breasted females as confidants. All I have to do is call a girl with big tits & a pushup bra a “bitch” under my breath and the other girls know I am on their side. Tactics.
- “Always wants to change that.”
- They are not changing the fact, only shaming the shamers. The more appropriate thing to do would be to explain why girls should feel no need to compete in an arena that is inherently a boy’s field. I was the slowest guy on my track team but I still was faster than some of the fastest girls in the State. There is no need for girls to feel that they HAVE to compete with or compare themselves to guys in this area.
- What are they changing? The social insult that is a statement of inherent ability. It’s not a changeable state. The girls will always run, jump, throw, etc. not-as-good-as the boys unless they enhance with male hormones.
- The fact that this is even an issue is because young girls are not taught what they are inherently the best at. In ignorance they are trying to do things they’ll never be the best at. Are they worthwhile endeavors? Yes. I suck at gaining big muscles. Therefore I try twice as hard to get strong. You could “insult” me by saying that I gain muscle like a girl. Ouch. That hurts, as true as it is. But how many girls want to look like a male bodybuilder? Muscley girls are not much of a social imperative. If I told a girl that she gains muscle like a girl, she generally wouldn’t be that insulted because society never said that she should look like a male bodybuilder. In fact, society usually insults those girls who do. I don’t.
- Girls should be told to not try to run like a boy because their hips are different and the mechanics are different. Can they still get good at running? Yes. But it’s a different kind of “good-at-running” than simply speed. They can be great at running like a girl.
I could go on and on, but I think I’ve made my point. Was it a genius tactic – to prey upon the insecurities of women? It definitely arouses emotions. It definitely escalates people along that “ladder of Engagement”. It commands action in some profound ways. Still, it is the most offensive tactic I have seen in a very long time, preying upon young girls’ emotions for corporate profit. Genius… yet shameful.